His first computer was an AIM 65 quickly followed by an Acorn Atom. With the arrival of the BBC Micro his first magazine work was published and he started to write for a variety of computer publications including Computing Today and Acorn User. A number of book contracts followed, which then encouraged him to pursue this career professionally and over the next twenty years lead to over 100 published titles, many translated into other languages including Japanese, Italian, Dutch and French. His publishers included BBC, Virgin Books, Rough Guides, Collins and Headline.
In the late 1980’s he teamed up with best friend David Atherton to form Dabs Press which ultimately became dabs.com the number one on-
A number of business publishing ventures included the first football business magazine –
Bruce has also undertaken a number of broadcasting roles. He partnered Carole Vorderman for BBC TV’s successful The Software Show. In 1998 he joined Channel 4’s Big Breakfast team initially for the World Cup but then for subsequent semi-regular roles. He also appeared as football pundit on a number of BBC Radio Stations and on TV for BBC World Service News and Sports programmes. He spent several years freelancing as a regular match commentator and summariser for BBC Three Counties Radio.
Bruce has researched into his maternal family history and created the ‘Swallow Resource Centre‘ which details the Swallow family back to 1662 and their migration across the globe.
Currently living in Sydney he is married and has four children.