About Bruce

Bruce Smith


Bruce Smith was born in Bethnal Green, East London.
His first computer was an AIM 65 quickly followed by an Acorn Atom. With the arrival of the BBC Micro his first magazine work was published and he started to write for a variety of computer publications including Computing Today and Acorn User. A number of book contracts encouraged him to pursue this career professionally which he did for the next twenty years leading to over 100 published titles, many translated into other languages including Japanese, Italian, Dutch and French. His publishers include BBC, Virgin Books, Rough Guides, Collins and Headline.
In the late 1980’s he teamed up with best friend David Atherton to form Dabs Press which ultimately became dabs.com, the number one on-line retailer of electronic goods. (The name Dabs coming from the initials of the two partners.) Dabs Press became the main source for purchasing home hobbyist computer books and software especially for the BBC Micro. Dabs became the first book publisher to include (floppy) disks with its publications. After Dabs stopped publishing books to concentrate on retailing, Bruce formed Bruce Smith Books, initially focusing on the Commodore Amiga and, more recently, the Raspberry Pi.

A number of business publishing ventures included the first football business magazine – Football Decision, Non League Football Monthly, and Stadium & Arena Management magazine (SAM). The latter soon became the most popular pan-global magazine for decision makers in the industry. Using knowledge gained form close contacts in the industry Bruce traveled the world promoting the publication and undertaking a variety of consultancy roles.

Bruce has also undertaken a number of broadcasting roles. He partnered Carole Vorderman for BBC TV’s successful The Software Show. In 1998 he joined Channel 4’s Big Breakfast team initially for the World Cup but then for subsequent semi regular roles. He was also utlaised as football pundit for a number of BBC Radio Stations and on TV for BBC World Service News and Sports programmes. He also spent several years freelancing as a regular match commentator and summaries for BBC Three Counties Radio.
Currently living in Sydney he is married and has four children.